1995:
Edward C. Emma, formerly head of Jockey® retail stores, is named President and Chief Operating Officer of Jockey International, Inc.

1996:
Jockey developed the Life® brand for Wal-Mart. It found a prominent place in Wal-Mart stores as the premium underwear offering for the discount retailer.

1997:
Jockey bought its British licensee, Courtalds Ltd., as the foundation in an effort to consolidate European operations.

1997:
Jockey launched the first generation of its Web site.

1998:
The popular "Let 'em Know You're Jockey" advertising campaign in Times Square coincided with the opening of a new showroom in New York's Fashion District.

1999:
Jockey® Sport is introduced with moisture management technology. Jockey® Sport utilizes advanced technology fabric that is designed to rapidly wick and move moisture away from the body to help cool you better and faster.

1999:
Jockey launched retail capabilities on Jockey.com®, which helped bring loyal customers to the most modern sales channel of all.