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2000:
Donna Wolf Stiegerwaldt, Chairman of the Board and Chief Executive Officer passed away after more than 12 years at Jockey's helm.

2000:
The sales and marketing of Jockey products began in China with the signing of a new licensee in this key emerging market.

2001:
Debra Steigerwaldt Waller succeeded her mother as Jockey's Chairman & CEO, continuing the family tradition with the mission of translating that legacy into timely strategies that perpetuated and built upon Jockey's rich heritage.

2001:
Jockey celebrates 125 years of innovation and success since the founding of S.T. Cooper & Sons.

2004:
Jockey embarks on a mission to develop underwear in an innovative new way, ultimately becoming the 3D-Innovations™ collection.


2004:
Jockey launches Jockey Person to Person®, an exciting direct sales business and the newest division of Jockey's diverse business portfolio.

2005:
Jockey introduces the Swirl Icon™ which represents Unity, Renewal, Energy, Motion and Beauty.

2005:
Jockey launched Jockey Being Family™, its corporate citizenship initiative, to help strengthen adoptive families for more successful futures.

2006:
Jockey launches its 3D-Innovations™ garments in most major metropolitan areas across the United States. A successful nationwide launch soon follows.

2007:
The 3D-Innovations™ collection is launched around the world.


2007:
Jockey launched its first retail catalog.

2007:
Jockey launched its "Out of Line" television ad. The new commercial encouraged people to remain true to their real selves and the provocative ad brought a fresh, inspiring look to the next generation of Jockey consumers.

2008:
Today, Jockey International, Inc., is a leading manufacturer and marketer of comfort apparel products sold in major department and specialty stores across the country. The products are also available in more then 120 countries around the world. Located in Kenosha, Wisconsin, the 132-year-old company is committed to quality, comfort, fashion, innovation and value. As Jockey grows in size and sophistication, the simple commitment to serve its consumers' needs continues to be the company's hallmark.