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Meet Mitchell Johnson in-store @ Myer's


Gallery hi-res images click here

Mitchell Johnson fans lock your diaries for Wednesday 17th February, 12-2pm at Myer’s Bourke Street, Melbourne - Men’s Underwear Department – Ground Floor Lonsdale Street.

Mitchell will be interviewed live from Myer’s about last night’s Alan Border Medal plus Mitchell will display the Jockey briefs while he discusses his thoughts on being Jockey ambassador and why he loves the briefs so much.

Myers customers will then be given the opportunity to purchase a product from the Jockey Men’s Autumn Winter 2010 range on the day of the promotion, and will be placed in the draw to win a trip for two to Wellington to watch the one day Australia vs New Zealand match taking place on Friday 26th February. Prize will include – return flights, three night’s accommodation and tickets to the game.

A Jockey backdrop/set will be designed and constructed with a customised photography and autograph stand which will include Jockey signage, Autumn Winter 10 imagery and a screen showing behind the scenes footage of Mitchell's Autumn Winter 10 shoot. An MC/Voice over will introduce Mitchell, followed by a Q&A before autographs and photos with the public.

Where in conjunction with Myer’s, Jockey will also be holding a Pop Up appearance during lunchtime, 1pm-3pm where customers have the chance to meet Mitchell Johnson, and get exclusive photos taken with him. A URL will be emailed to you at a later stage so you can download your hi-res photo of Mitchell and yourself to print and display in your favourite place.

It will be all on at Myer’s exclusive Mitchell appearance so be there dressed to impress!


Also watch out for Mitchell’s other Appearances as below:

8am - Channel 9, Today Show - Mitchell will be in studio at 8am, which will play the mpeg shot of Mitchell at the Autumn Winter 2010 PR/Point Of Sale Shoot.

9am - 3AW, Neil Mitchell Phone Interview Mitchell to speak to Neil about cricket , the awards the night before and his feelings on being shot in his underwear.

9.30am - FoxFM, the Matt & Jo Show Phone Interview Matt & Joto talk about Mitchell’s role as the Jockey ambassador.

12pm - General Media Call – Channels 7,9,10, Sports Tonight , SkyNews

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